PROCESS

We combine cross-industry experience with our own methodology to create coherent, effective solutions for business. We get deeply involved, and every step strengthens the overall result. Most of our clients come to us through recommendations.

HOW WE WORK

FULL COMPLEX

Branding

Strategy

Identity

Ecosystem

Building a brand from scratch. We lay a solid foundation, shape a coherent strategy and design a visual system that protects your investment and adds value from day one.

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FULL COMPLEX

Rebranding

Audit

Transformation

Positioning

Transforming and renewing a brand. We audit every existing touchpoint, update the vision, refresh the positioning and relaunch the visual communication.

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SELECTED STAGES

Custom Setup

Reinforcement

Ideology

Identity

Stand-alone analytical and creative modules, combined to fit your request. If your business already has a solid base, we step in at the stage you need — for example, when you change contractors or strengthen your team.

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POINT SERVICES

Fast Support

Audit

Naming

Logo

Targeted involvement: quick, focused solutions and expert support. A strategy session with the founder to test ideas, an express audit of hypotheses, art direction for your team and more.

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CONSULTING

Supervision

Briefing

Audit

Tenders

When a business works with agencies, misunderstandings are common: the language of numbers meets the language of images. As your independent strategic representative, we provide “technical supervision”, ensure the quality of the result and keep costs under control.

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XCLSV SERVICES

Creative Lab

Exclusive

Creative

Effectiveness

We develop non-standard solutions for your request and specific business scenarios. Cross-disciplinary expertise, creativity and full confidentiality. Flexible solutions and efficient investment.

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WORKFLOW

[STEP-1]

Discovery and analysis

We start with a brand audit. We decode the business, learn the specifics of your field and define the real problems and expectations. Together we create a “single source of truth” and align our goals 100%. You know exactly what we are looking for.

[STEP-2]

Designing meaning

We bring structure to chaos. We build the brand platform: vision, positioning, naming and tone of voice. We define the ideology that sets you apart in the market and approve the verbal foundation and logic of the future brand.

[STEP-3]

Giving meaning form

We translate the approved meaning into visual communication. We develop a coherent identity, logo, brand blocks, typography and colour palette, and design the brand touchpoints.

[STEP-4]

Launch and support

We compile all working files into detailed brand guidelines (brandbook) and hand over everything in the formats you need. We support the launch and implementation.

REVIEW

“Working with UPDATE was the right decision. Maximum involvement, creativity and expertise. Together we found exactly what we were looking for!”

Misha Rudominskyi

Co-Founder
Promin Aerospace

Misha Rudominskyi

Co-Founder
Promin Aerospace

“Working with UPDATE was the right decision. Maximum involvement, creativity and expertise. Together we found exactly what we were looking for!”

“We found new meaning and the inspiration to move forward at a critical moment. Thank you for a great strategic partnership.”

Igor Gud

Founder, CEO GUD™

Igor Gud

Founder, CEO GUD™

“We found new meaning and the inspiration to move forward at a critical moment. Thank you for a great strategic partnership.”

“The collaboration exceeded our expectations. They set the right priorities, brought order to our brand portfolio and united the team around a new vision. We are 100% happy with the result and the renewed brand!”

Ilya Smotrun

Founder, CEO Concord Rise

Ilya Smotrun

Founder, CEO Concord Rise

“Our collaboration helped me shape a coherent vision. Although the studio never opened because of the war, I still use what we created and have continued my professional growth in private practice in New York.”

Maryna Kostohryz

Stylist, Founder Montrer

Maryna Kostohryz

Stylist, Founder Montrer

“Starting from a clean slate after splitting the business assets is not that hard when you have a strategic partner like this! An excellent experience and a sincere recommendation.”

Stanislav Kushchenko

Founder, CEO Quadroom

Stanislav Kushchenko

Founder, CEO Quadroom

“Starting from a clean slate after splitting the business assets is not that hard when you have a strategic partner like this! An excellent experience and a sincere recommendation.”

“They carried out a complete relaunch of our brand and helped us reach a new level. Excellent work! I recommend them to partners and clients.”

Oleksandr Kupinskiy

Founder, Kupinskiy Architects

Oleksandr Kupinskiy

Founder, Kupinskiy Architects

“They carried out a complete relaunch of our brand and helped us reach a new level. Excellent work! I recommend them to partners and clients.”

“Thank you for the structure and for convincing us to package the product as a separate brand. With LUMINIFY we overcame the market’s misunderstanding, built partnerships more effectively, scaled and confidently attracted international support.”

Viktor Samoilenko

Co-Founder, CEO Aspichi Inc.

Viktor Samoilenko

Co-Founder, CEO Aspichi Inc.

FAQ

How long does it take to create or renew a brand?

Timelines depend on the scope. Focused services, such as an express audit or a strategy session, take a few weeks; a full branding or rebranding cycle takes 4 to 11 months. For example, we created the Montrer brand in 4 months, and the Kupinskiy Architects rebranding took 11. We set the exact plan at the first stage — discovery and analysis.

How involved will we be in the process?

Your participation matters most at the start: interviews, strategy sessions and goal discussions help us understand the business from the inside. After that, you join at key points — approving the brand platform and the visual concept. You stay in control of the result without spending time on operational details.

Can we order a single stage only?

Yes. Besides the full cycle, we work with individual modules: an audit, naming, a logo, a strategy session with the founder or art direction for your team. If your business already has a solid base, we step in exactly at the stage where reinforcement is needed. We always tailor the format to your request.

What will we get as a result?

You get not a set of pictures but a coherent brand system: a brand platform with positioning and tone of voice, an identity, brand touchpoints and detailed brand guidelines (brandbook). We hand over all working files in the formats you need, so your team or contractors can roll out the brand on their own — and we support the launch.

How is the project cost determined?

The cost depends on the scope of work, the number of stages and the complexity of the task. After discovery and analysis, we propose a plan with a clear list of deliverables, timelines and cost. Send us a request, and we will find the best format for your business.

PROCESS

HOW WE WORK

WORKFLOW

Discovery and analysis

REVIEW

FAQ

OPEN TO NEW CHALLENGES!