A path through meaning: how our approach evolved
2025 —
Agency relaunch, refined strategy and positioning.
We completed our methodology, rebuilt the agency website and developed our social media. We revisited our priorities and values, adopted new technologies and planned the next steps.
We completed our methodology, rebuilt the agency website and developed our social media. We revisited our priorities and values, adopted new technologies and planned the next steps.
2020 —
Pre-MBA education and the founding of UPDATE.
Studies at MIM-Kyiv, Deloitte and UNIT.City. Testing and developing skills, connecting with a new generation of the business community.
Studies at MIM-Kyiv, Deloitte and UNIT.City. Testing and developing skills, connecting with a new generation of the business community.
2015 —
Corporate experience and team leadership.
From graphics to building systems: marketing and managing large-scale projects. Senior roles in the corporate sector, business partnerships and independent consulting.
From graphics to building systems: marketing and managing large-scale projects. Senior roles in the corporate sector, business partnerships and independent consulting.
2010 —
The move to strategic thinking.
A busy private practice and the first end-to-end projects. Experience across different sectors of the economy and steady professional growth.
A busy private practice and the first end-to-end projects. Experience across different sectors of the economy and steady professional growth.
2005 —
A market taking shape and visual culture.
Entering the industry: working on form and graphics, and on some of Ukraine’s first large-scale visual identities. Learning how design shapes the way people see a product.
Entering the industry: working on form and graphics, and on some of Ukraine’s first large-scale visual identities. Learning how design shapes the way people see a product.
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