Services

A brand is a strategic business asset that should raise the company’s value and create added value. If it does not, the brand needs “repair”: a deliberate adjustment of the business’s strategic course and a full review of how it shows up in every channel of communication with its audience.

Hundreds of brands appear and disappear around the world every day. Our goal is to create strong brands that will work reliably for years, have a solid foundation and grow organically, helping to achieve business goals.

Brand recognition begins with quick identification: a name heard, a brand mark or colour palette seen, even a scent — all of this helps people find their way in an oversaturated world. Identity is the entry point for interaction with the audience.

A logo is at once the smallest and the grandest element of visual communication. It appears on the side of a pencil and on the façade of a skyscraper; it reminds you of stories and tastes; it tells “us” from “them”; it can be a simple shape like Nike’s Swoosh or a complex colourful composition like the BP “flower”. We are deeply convinced that, after the name, the logo (brand mark) is the second most important constant of a brand.

A brand name is the fundamental basis of its expression and communication with the target audience. It sets the tone and defines status, earns the trust of “us” and pushes away “them”. When developing a name, we always complement it with verbal tools: we define the tone of voice, create slogans and key messages, define clear descriptors and balance the audience’s attention between the emotional and rational components.

There is no point in giving the right answers to the wrong questions. Moving forward successfully is impossible without a clear understanding of point “A”, where the business is now, and a realistic vision of point “B”, where it is heading. Developing a brand strategy is precisely the search for the best path between them. Like a compass, a strategy keeps the right course regardless of everyday challenges and temptations.

If the first step, a brand audit, shows where the business is now, consulting defines the possible prospects. Together we model potential development options, set priorities and evaluate scenarios for reaching the goals. We are also ready to support you on all brand management issues and help overcome operational challenges in this area.

Before any contracts are signed, we work with the owner or CEO. Together we examine the business model, gather the real pain points and check how the brand works right now.